Unilever, the second biggest producer of consumer goods in the world, has come up with an ambitious plan for the future. Unilever’s corporate vision is to create a better future in which billions of people can increase their quality of life without increasing their environmental footprint.[1]
More and more of the world’s larger companies start thinking, planning and acting towards a more durable program of business making. Primarily, it’s because consumers and customers want it. Lots of young people are choosing to buy brands that represent a ‘Fair trade’ way of producing. These types of brands, such as Oxfam, Ben & Jerry’s Fair trade ice cream, etc. are more desirable brands. Secondly, it feeds the creativity and innovation. Without it, organizations would not be able to bring new products on the market. Finally, sustainability helps businesses such as Unilever to grow their market shares. Above all that, it is a cost-reducing way to save money in the future.
According to Jonathon Porrit, who is an environmental campaigner and an adviser to Unilever, businesses need to exploit –in a positive way- the current market that begs for change. "There is no way of arriving at a sustainable world that does not involve businesses making money," he said.[2]
I think that in a world where creativity, innovation and growing economic activity are central, environmentally friendly processes should be considered a priority. We need to take the next generations in account. Otherwise, the costs we bring to the nature will keep leveling up. And these impacts will consequently translate into higher business costs.List of sources:
Mathias Aper
Geen opmerkingen:
Een reactie posten