Not every company acts sustainable, but companies do realize that being sustainable can improve their reputation. But what does sustainability means? In general, sustainability tries to solve the social, economic and environmental issues as good as possible. But each company has a different activity with different views. Therefore, it could be that only one particular aspect of sustainability is important for businesses.
Improving reputation and trust are the main reasons why companies would act sustainable. Many companies have good intentions about being sustainable, but never act sustainable. This is a big problem, and also a reason why sustainability should be bound to every business strategy. Also, a lot of companies don’t mention the negative externalities of their sustainable initiatives. Some products aren’t recyclable, which could be very negative for the environment and the health of other people. That’s why companies should meet the cradle to cradle standard and make most of their products recyclable.
My opinion is that companies only deserve a good reputation if they really act sustainable. The only way to know this, is to check and control them. Sustainability and accountability are two words that suit each other. A tip for those businesses with sustainable intentions: less talking, more action.
Van Liedekerke Jonas
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